Ad Spend to Revenue Tracking
Checkmait connects your advertising data to your sales process, so reporting follows every lead from the ad that produced it to the revenue it became.
Clicks and form fills are where most ad reporting stops. Your decisions deserve the rest of the story: which ads produced customers, and what those customers were worth.
When Ad Reporting Stops at the Click
The ad platform knows which campaign a lead came from. The CRM knows which leads became customers. The accounting knows what they paid. Nobody has put the three in one place, so the question "is this campaign working" gets answered with clicks and a feeling.
Budgets then move toward the ads that produce the most form fills, which is not the same as the ads that produce the most customers.
What Changes for Your Business
With ad spend to revenue tracking in place, the path is one record:
- Every lead carries where it came from: the ad, the campaign and the source, captured the moment it arrives
- That source stays attached as the lead becomes an opportunity, a customer and a sale
- Reporting shows revenue by campaign, not just leads by campaign
- The ads that produce customers are told apart from the ads that only produce clicks
- Budget decisions are made on the full path: ad, lead, opportunity, customer, revenue
How It Works
The foundation is one organized company database behind your software. Advertising data, CRM data and sales data are connected to it, so each record describes the same lead, the same customer and the same sale.
Leads are captured with their source and routed into the CRM. As each one moves through the pipeline, the source travels with it, and the database keeps a company copy of the result.
Reports and answers are drawn from that database, through managed AI interfaces your team can ask in plain language, so the person deciding next month's budget is looking at the same facts as the person who closed the sale.
Where Your People Stay in Charge
The numbers inform the decision; they do not make it. Which campaigns to run, what to spend and which customers are worth pursuing stay with the people who know the business.
What changes is that those decisions are made from the full path instead of from the click count. Numbers you can trust tend to produce better arguments and shorter meetings.
After launch, you choose how much help you want from us: we can manage the data foundation for you, share the work with your team, or train your people to run it themselves.
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Platforms we work with